In some countries the app costs $1 to download, in others the first year is free and every subsequent year will cost the user $1. And with roughly 700M active users this results in $700M of annual revenue.
However, WhatsApp has been criticized before for not effectively monetizing their app. Other messaging apps like the Chinese WeChat or the Korean KakaoTalk have ads and make more revenue per user than WhatsApp does.
However this might just be a smart strategic move from WhatsApp to expand first and to gain a customer base as big as possible. Afterwards they'll have a much larger crowd to reach out to and it is easier for them to make more money should they change their policies.
Another fun fact: The giant WhatsApp has only 55 employees.
How does apps like whatsapp get profit, even when they don't have advertisment?
![How does apps like whatsapp get profit, even when they don't have advertisment?]()
Reviewed by parcelhubkajang
on
September 27, 2015
Rating:
